Marketing Specialist I in Eden Prairie, MN at Lifetouch National School Studios Inc.

Date Posted: 7/22/2018

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Job Description

Some opportunities are picture-perfect.

In order to support continued growth, the marketing team at Lifetouch is looking for motivated professionals to join the expanding team. This is an exciting time to work on business transforming projects dedicated to bringing new products and services to our customers across North America.

It’s time to discover the benefits of working for a supportive company that values positivity and rewards hard work. At Lifetouch, you’ll be respected for your professionalism, leadership abilities and collaborative work style. If your vision is to work for a respected industry leader as a member of a dedicated team, we are ready to support you.

Lifetouch has been capturing precious memories for families since 1936. From photography to sales, operations to IT, marketing and more, every member of our team plays a valuable role in celebrating this year’s school milestones for generations to come.

Job Description

  • Execute marketing tactics and plans the direction of marketing managers/directors
  • Assist in writing business plans identifying objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets
  • Work with cross-functional partners to determine, document and communicate seasonal go-to-market strategies and program details
  • Write creative briefs (e.g., physical and digital promotional materials; product and packaging development) that clearly articulate communication objectives and criteria in order to inform and direct agency work and creative development for effective execution of marketing programs and objectives
  • Locate and interpret business results, metrics and research
  • Assess untapped opportunities in order to identify new volume and profit growth areas (e.g., product adjacencies, merchandise categories, new channels of distribution)
  • Other duties as assigned

Required Skills

  • Think creatively to develop sound recommendations and solutions to achieve strategic business goals through analytics, analysis and intuition.
  • Excellent interpersonal and verbal / written communication skills.
  • Some experience in development and delivery of business presentations.
    Knowledge of and ability to apply basic marketing functions and concepts (e.g., digital marketing, brand positioning, market research, SWOT Analysis, competitive assessment, consumer segmentation).
  • Understanding of basic financial concepts (e.g., revenue, cost).
  • Ability to lead cross-functional teams when necessary
  • Ability to evaluate and understand go-to-market decisions from a consumer’s perspective.
  • Responsive to opportunities for self-improvement.
  • Ability to travel up to 10%.

Required Experience


Bachelor’s degree in marketing or related business degree required.


Internship in marketing, public relations, advertising, or other related business function desired.

One to three years of experience in consumer marketing/product marketing, advertising, public relations, or business communication on either the client or agency side.

Lifetouch is an equal opportunity employer.